About Arnold Baker and Restoration Marketing Pros

About Restoration Business Insider

The Restoration Business Insider is a practitioner-authored resource focused on the business and operational dimensions of running a restoration company — not the technical dimensions that IICRC training covers, and not the generic small business advice that applies equally to a restaurant or a law firm. The guides on this site are built for restoration operators: people who are running or planning to run water damage, fire damage, mold remediation, biohazard, or multi-service restoration companies and want specific, actionable business intelligence rather than general entrepreneurship theory.

The site covers the full owner's journey: from startup sequencing and business planning through operational profitability analysis, service line expansion strategy, franchise vs. independent evaluation, and ultimately exit planning and business sale preparation. Each guide prioritizes financial honesty — real cost ranges, real margin benchmarks, real EBITDA multiples — over aspirational projections designed to make the business look more attractive than it is to potential entrants.

About Arnold Baker

Arnold Baker is the founder of Restoration Marketing Pros, the specialized lead generation and digital marketing agency for the restoration industry. Since founding the company in 2013, Arnold has worked with restoration contractors at every stage of their business lifecycle — from pre-launch planning through multi-location scale and acquisition preparation.

His primary expertise is in the revenue generation foundation that underlies all other business decisions in restoration: exclusive lead generation, marketing efficiency analysis, and cost-per-acquired-job optimization. He has observed firsthand that the profitability difference between restoration companies at identical revenue levels almost always traces back to marketing cost structure — and that the contractors who build the right lead generation systems earliest build the most durable, valuable businesses over time.

The business development content on this site reflects the patterns Arnold has observed across hundreds of contractor engagements — what works across different markets, what startup sequences succeed or fail, what pre-sale preparation actually moves valuations, and where the most common and costly business decisions go wrong.

Restoration Marketing Pros: The Lead Generation Foundation

Every guide on this site eventually comes back to lead generation as the essential business foundation — because without consistent, cost-efficient inbound calls, no business model, no operational system, and no exit planning framework produces results. Restoration Marketing Pros exists to provide exactly that foundation: exclusive, geo-targeted live calls delivered to one restoration contractor per territory, built on search-generated intent, with complete transparency on call quality and billing.

The full program — how it works, what markets are available, and what volume expectations are realistic — is detailed at restorationmarketingpros.site/water-damage-leads. Free market consultations are available for contractors at any stage.